Poster Designs

 Poster Design 1
This poster would have a picture of both Adam and Louise sitting on a bench but looking away from each other. The font would be Arial (colour Grey) for the half on Adam’s side to represent the gloom and the colour Pink with fancy writing would be on Louise’s side to convey rosy mood and happiness. The mise en scene of the character: Adam in the picture, would be scruffy as he would have his shirt un tucked, tie loose etc. and he would have a scowl on his face to represent his lack of luck. This side of the poster with Adam on it would be darker and would have a rain cloud on top of him, emphasising the bad luck he has. The side of the poster that has Louise on it would be lighter with the sun shining on her, as she smiles and looks perfect, showing her good luck and again emphasising the theme of luck. The fact that the image has different characters in the same location, emphasises how two different people that practically lead the same lives can have such different lives/moods etc.

Though there were impracticalities with this poster. Although a good idea the reason we didn’t decide to use this poster design is because we didn’t think it emphasised the romance part o the genre as well as it could. We also thought that it wouldn’t look very appealing and carried no conventions of a Romcom poster, which is what we would prefer. 

Poster Design 2

The choice of the two pictures was the convey how much bad luck the character Adam has (as he is standing up with his thumbs downwards) while the character Louise has good luck (with her standing up, with her thumbs up). The scowl on Adam’s face would represent his dismay while the smile on Louise’s face would represent her happiness. The heart around the two separate images (which already shows the contrast of luck they have [humorous side of the film] ) emphasises the romantic side of the film, as the contrast already suggests the main theme of luck between the characters but the heart takes this a step further into the genre/theme as it shows that the two characters not only contrast, but also link together and something romantic develops. The font would be block bold, in the colour red. The red would emphasise the romance in the film while the boldness of the title would display Adam’s unluckiness.
Although this was a good idea for a poster we didn’t choose it because unlike our final decision of the poster we don’t think it gives the degree of neutral insight into the theme, genre and narrative. This poster doesn’t have a motif like our final poster that gives insight into a particular part of the narrative.

Final Poster Design

We decided to pick these images to emphasise the main contrast between the characters Adam and Louise. So we took the main “luck” situation from our short film and captured the essence of how unlucky is, and how lucky Louise is. The £10 motif resembles luck, so that is why it is important it was included in the poster, and important that Adam was walking away from it (walking into more misfortune events) while Louise is walking towards the £10 to pick it up, (showing how she’s not only walking towards luck, but gaining luck). We decided that this was the best poster because it included a main situation of the film. It fits in perfectly with the tagline and title, making it clear to the audience of the central theme of the film: Luck, yet giving a clear insight into the plot, without giving it all away. The image then ties in with the title well, as “unlucky” clearly shows the main male character is unlucky, but the fact that there is another image of a female could only mean the ‘in love’ bit of the title means he falls in love with her. This means the person seeing the poster already is intrigued into the reason they fall in love, when he clearly seems to be so unlucky while she is so lucky. This stark contrast which is instantly obvious when you see the poster means the audience would want to find out more about this contrast and how it develops. The font of the title and tagline would be quite fancy to show the romantic side of the genre, while we will cleverly make the font of the “UN” part of unlucky black, in order to represent Adam’s unluckiness while the rest of it will be red, as “Love” is associated with the colour of red, and also portray how lucky Louise is. We will place the title above the two images, with the Black bit on top of the character Adam, showing his lack of luck. The fact that George is on one side, and Emma is on the other side emphasises the contrast for the audience. The white space allows it to be a simple yet good poster, as the audience can focus on the main images (as they stand out), and are able to understand the theme, genre and narrative. The fact that it is a simple poster means that it is not too much for the audience to take in.