Film Poster (Target Audience)

The target audience for our short film is 15-20, but we decided that our target audience for our poster would be females, from the age of 15-18., because we plan to make use of the visuals (symbolism & colour) which is better for a younger audience. We are focusing more on women, rather than men because the poster portrays more of the romance/love part of the short film. E.g. the use of the colour Red for symbolism of love/romance. This will be used to our advantage as the typical ‘Hopeless Romantics’ that look at our poster would most likely be very enticed to watch our short film. We will take influence from the Bridget Jones Diary which is a typical Romcom film with a typical Romcom poster. The Bridget Jones Diary has given us the idea of symbolism that we think will be of good use (red writing - Romance), when trying to convey the narrative, theme/genre to our audience.