This tagline works well because it uses a contrast of ’best worst’, meaning it gives a bit of an insight into the theme of luck. The ’best’ worst represents the male character’s unluckiness but the best must show that there is actually a good ending. This paradox can also emphasise how bad his week was as it was a bad week at its ’best’. Although this tagline was good it wouldn’t really work with our final poster which has two main images of the male character, then of the female character. The tagline only focuses on the male character while the final poster actually focuses on both of the characters and how they contrast to each other. The tagline only refers to the male character, meaning it gives little insight into the fact that there is another character who is actually almost, equally important to him.
Two People. Two Lives. One Ending
The power of three is a common technique for tagline and is used here to create a catchy tagline. The punctuation of the full stop after each phrase also emphasises each phrase, separating them from each other, conveying the importance of them all. The fact that the ‘two’ is repeated then contrasted with the ‘One’ shows how there is a contrast within the narrative (between the two characters) but that they end up linking, being together by the end of the film. Although a good tagline, the reason we didn’t use this tagline is firstly because it was too serious for our Romcom genre and it doesn’t convey the genre at all really. The other reason we didn’t use this tagline is because of the fact that the tagline doesn’t link in with our themes of love and luck, the audience could be left confused, when looking at the poster, making up their own conclusions and finding that they are wrong or are dissatisfied when they view the actual film. This tagline would not work with our final decision of the poster as the audience would not really find a link between the main images on the poster and the film. The tagline sounds more sinister than romantic or humorous.
When misfortune, leads to fortune
With zero people from our empirical research preferring this tagline to put on our poster, it was clear that we wouldn’t use it. This tagline is good because of the fact that it is short. We do need to take into account the fact that people will look at a poster for a short amount of time, so don’t have time to read a long tagline. The contrast of ‘misfortune’ and ‘fortune’ emphasises and gives insight into the theme of luck, also the repetition of ‘fortune’ in mis‘fortune’ and in fortune itself. Though the reasons why we did not choose this particular tagline its because it doesn’t link in with the romance half of our genre or the theme of luck, which I very much evident in our short film. There isn’t a balance of each theme with this tagline.
Just my luck
This particular tagline is good because it is short and catchy, which is good because of the short amount of time that people spend looking at a film poster. ’Just my luck’ Is quite a colloquial phrase which would appeal to the young audience that see this poster, the fact that it is quite a well known phrase means that people will be interested in how this film has taken on this well known phrase, and will want to see it. The phrase gives an insight into the main theme of luck but like another one of our tagline ideas it ignores the theme of love, which links in with the half our genre: Romcom. We cannot include a tagline that doesn’t have a balance of insight as it will not promote the film well. The fact that the tagline is in 1st person: ‘my’ shows that only one person is speaking but our final poster has images of two people. This tagline would not work well with the poster because of this.
After creating a questionnaire as help to make our final decision about the tagline we would choose it is clear that most people from our audience preferred this tagline: Who thought being unlucky could land you in love. This is what instantly helped us to decided that, that would be our tagline. This tagline makes good use of alliteration: “unlucky could land you in love”. it makes it clear of the narrative and the theme with the words: “unlucky” and “love” . This creates enjambment which creates interest for the audience. From the poster, the audience will know that in this short film, unlucky things will land someone in love, and it gives insight into the narrative without giving it away too much. We chose this as our final tagline due to the high response we received from our feedback. 10/15 people preferred this tagline. We also chose it because it works perfectly well with the poster as part of the narrative is displayed if the audience link the images and the tagline together. The fat that there is a contrast between ‘unlucky’ and ‘love’ shows the light hearted essence of the film. The tagline creates and equal balance of the narrative, genre and theme to give just enough information away to make the audience want to watch the film. The tagline is simple yet leaves the audience wandering what unlucky events could have possibly landed this person in love? The audience can only concluded that the unlucky events cant be that bad if they are going to lead the person into being in love, already getting an insight into the humorous side of the Romcom genre.
No comments:
Post a Comment