The ultimate purpose of a magazine film review is to get an objective opinion of a film, the person wants somebody else who’s seen it to given an opinion. As an audience, they sub-counciously read magazine film reviews differently compared to a film poster, as they read more and have a considered view. When reading a magazine film review the reader will put a lot of cudos on what the critics are saying. Film magazines allow the audience to understand more about the diretor’s approach and style, while understanding the new role of a starting actor. Fans of the actors starring in it can read about their icons and what kind of role they are taking on this time. The audience will react differently to a film or their ideas of the film after a film review from a magazine and its meant to give a truthful insight into what was good & bad about it so the reader is able to make up their mind to see if the film is right for them. The review can provide an in depth examination, and detailed synopsis of the film, providing great insight into the film and what its all about. Star ratings out of 5 give an overall idea about how successful the film was, giving helpful information out to the readers. The overall role of a magazine is to act as a third party guide, by providing essential information needed for the person to make the descison whether to see it or not. Film reviews are so important as part of a films marketing campaign because it is risky, but free publicity. As part of public relations the reader will find it much more valuable reading a magazine film review, as they would respect the editorial content because the magazine weren’t paid to do the article. Though some readers may take the information too much into account, so if the review was negative, they wouldn’t go to see the film and a loss in profit would be made. Many magazine reviews are known for their harsh critical articles and magazines like that can be the reason for the downfall of sales for a particular film. An example of a film that found several bad magazine reviews was the 2004 production of ‘Catwoman’, which starred Hallie Berrie. This film was absolutely panned and destroyed by the magazine critics, which resulted in no one going to watch it, ultimately resulting in the plummeting of the amount of tickets sold.
An Example of a Review can be found on this link: http://www.contactmusic.com/movie-review/catwoman
An example of a film that wanted to avoid all this hassle was the 2012 production of the Avengers, being directed by Josh Wendon, who refuse to do previews because they know that it would take harsh comments from critics because its based on a series of the most famous marvel comic characters. So in order to keep sales at a maximum level and not loose any profit at all because of the critical comments of the magazine views, they have decided not to let any previews be shown before the film cames out.
The 2010 production of ‘The Kings’ Speech’ , was merely seen just as a typical heritage film, which had a small budget and couldn’t market themselves enough, so everyone would want to see it. Though because the critics loved it so much, it worked to their advantage and ended up becoming a global hit, even winning an Oscar. A Review of ‘The Kings Speech’ can be found at:
http://www.guardian.co.uk/film/2011/jan/09/kings-speech-philip-french-review 
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